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Designing a website for Minus Filtration, purifying water with precision

How we made nanofiltration feel clean, clear and easy to understand.

ScopeFull website design
IndustryWater · Cleantech
Live siteminusfiltration.com
The Minus Filtration website on a display

Minus uses nanofiltration to remove contaminants traditional methods miss. The science is invisible, so the website had to make it visible.

We designed the full Minus Filtration website with clean 3D renders, floating labels for every contaminant and a clear diagram of how the filter works.

Clean water, clean design.

Soft whites and mist greys with deep teal and steel blue. Glass, water and metal renders do the explaining.

Type
AaManropeHeadings, Bold
AaManropeBody, Regular
Minus Filtration homepage

Details that do the explaining.

Scroll through the page with us. The view moves to each decision as you read.

01

The first screen

The filtration system itself, rendered in clean detail.

02

Why it matters

A large statement that reads in two tones, problem then solution.

03

What it removes

Every contaminant as a floating label among water droplets.

04

Versatile applications

Drinking water, wastewater, industrial and residential uses.

05

How the technology works

One clear diagram from contaminated water to purified water.

The full Minus Filtration homepage
1The first screen100%

Up close.

Sections straight from the design. Drag to explore.

What it removesMinus Filtration, What it removes
Versatile applicationsMinus Filtration, Versatile applications
Nanofiltration technologyMinus Filtration, Nanofiltration technology
Live siteSee it running at minusfiltration.com

How it came together.

One shared file and short loops between design and build.

01Discover

Understanding the technology and its uses.

02Structure

Turning the science into a simple visual story.

03Design

Designing every section with clean 3D renders.

04Build & launch

Built and launched at minusfiltration.com.

More work we’re proud of

Two more projects, designed and built end to end.

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