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Designing a website for Jupiter, turning creator content into commerce

How we put real creators and real food at the centre of a commerce platform.

ScopeFull website design
IndustryCommerce · Creators
Backed byYC S19
Live sitejupiter.co
The Jupiter website on a display

Jupiter helps food brands reach shoppers through recipe content from trusted creators. The site had to feel as appetising as the content itself.

We designed the full Jupiter website with real creator videos, a warm cream palette and a simple three-step story of how campaigns work.

Warm, fresh and made for food.

Navy for trust, a bright cyan accent, a fresh green for actions, and a warm cream that makes food photography shine.

Type
AaWork SansHeadings, SemiBold
AaWork SansBody, Regular
Jupiter homepage

Details that do the explaining.

Scroll through the page with us. The view moves to each decision as you read.

01

The first screen

A centred headline with one word in cyan.

02

Turn creator content into commerce

The accent lands on the word that matters to brands.

03

Real creator content

A strip of real recipe videos right under the hero.

04

How Jupiter works

Three steps, each paired with a real product screen.

05

Results for brands

Food photography with the headline numbers on top.

The full Jupiter homepage
1The first screen100%

Up close.

Sections straight from the design. Drag to explore.

The best food creatorsJupiter, The best food creators
How Jupiter worksJupiter, How Jupiter works
Results for brandsJupiter, Results for brands
Live siteSee it running at jupiter.co

How it came together.

One shared file and short loops between design and build.

01Discover

Understanding the platform for brands and creators.

02Structure

Telling the story in three steps, from campaign to cart.

03Design

Designing every section around real creator content.

04Build & launch

Built and launched at jupiter.co.

More work we’re proud of

Two more projects, designed and built end to end.

DRAG
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